Our Mission
ReThink Energy Florida’s Mission is to Educate, Engage, and Empower Floridians to Take Action and Achieve Energy Independence for a Healthier, More Sustainable Environment Through Youth Education, Adult Outreach and Community Organizing.
Who We Are
The ReThink Energy Florida family is comprised of two distinct but connected organizations – ReThink Energy Florida, our 501(c)(3) educational charity founded in 2010, and ReThink Energy Action Fund, our 501(c)(4) social welfare advocacy organization founded in 2016.
After the Deepwater Horizon disaster on April 20, 2010, many Floridians were left feeling hopeless and helpless, and wanting to take action to help ensure that Florida’s environment and economy were protected from the adverse effects of risky fossil fuel development. Founders Kim Ross and Brian Lee, operating as Crude Awakening Tallahassee, organized letter writing parties to engage citizens in demanding that then Governor Charlie Crist call a special session of the Florida legislature to place a referendum for constitutionally banning offshore drilling on the ballot. Although we did not get the legislative results we set out for, we did connect people from all over Florida with their legislators and began building a network of citizens willing to educate and engage on energy and environmental issues.
Our Values
- Empowerment through deliberative democracy
- Evidence-based information
- Solutions-based problem solving
- Education-driven, particularly youth-focused
- Engagement with local, state, national, & world communities
- Grassroots organizing, education, & action
- Earth restoration
- Inclusion and Diversity
- Equity and Environmental Justice
Program Staff
Kim Ross
Executive Director
Brian Lee
Campaigns Director
Christina Mbuya
Director of Education
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