ReThink Energy Florida’s mission is to educate, engage, and empower Floridians to take action and achieve a just transition to clean energy for a healthier, more sustainable environment through youth education, adult engagement, and community organizing.
Who We Are
The ReThink Energy Florida family is comprised of two distinct but connected organizations – ReThink Energy Florida, our 501(c)(3) educational charity founded in 2010, and ReThink Energy Action Fund, our 501(c)(4) social welfare advocacy organization founded in 2016.
After the Deepwater Horizon disaster on April 20, 2010, many Floridians were left feeling hopeless and helpless, and wanting to take action to help ensure that Florida’s environment and economy were protected from the adverse effects of risky fossil fuel development. Founders Kim Ross and Brian Lee, operating as Crude Awakening Tallahassee, organized letter writing parties to engage citizens in demanding that then Governor Charlie Crist call a special session of the Florida legislature to place a referendum for constitutionally banning offshore drilling on the ballot. Although we did not get the legislative results we set out for, we did connect people from all over Florida with their legislators and began building a network of citizens willing to educate and engage on energy and environmental issues.
Empowerment through deliberative democracy
Solutions-based problem solving
Education-driven, particularly youth-focused
Engagement with local, state, national, & world communities
Grassroots organizing, education, & action
Inclusion and Diversity
- Equity and Environmental Justice
We envision a world where communities are motivated and empowered to combat the effects of climate change, and where 100% of clean and renewable energy is available and affordable to all. Florida communities will unite in protecting and preserving their environment and lead the nation in developing more sustainable and energy independent communities.
ReThink Energy Florida will:
Support Floridians in their efforts to affect climate change
Educate young people about clean energy and motivate them to help in the transition towards global energy independence
Help create healthy and sustainable communities
Promote policies making Florida a leader in renewable energy
Co-founder Kim Ross serves as Executive Director of Rethink Energy Florida. When she was an owner/member of EarthSTEPS, an environmental consulting firm, Kim also worked as the Operations Consultant and Project Manager on energy efficiency and Demand-Side Management projects. Kim was recognized as one of Tallahassee’s ’25 Women to Know’ in 2014.
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As a co-founder, Brian Lee has engaged in progressive and environmental campaign organizing for over fifteen years. He currently serves as the Campaign Director. Brian also served as a Leon Soil & Water Conservation District Supervisor from 2014 – 2022. asdfghjk asdfghjk asdfghjk asdfghjk asdfghjk asdfghjk asdfghjk asdfghjk
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Dr. Hairston has a Ph.D. in Public Health and over 36 years as a strategist, researcher, facilitator, educator, and analyst. She is Founder/CEO of Project S.W.A.N, President of J.M. Hairston Consulting, and Community Health Initiative Advocate for the Greater Frenchtown Revitalization Council.
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Joey Lamar combines his sports broadcasting background with roles at WSAV and notable coverage of college athletics programs as well as his experience as a counselor with the Department of Children and Families.
Associate Communications Director
Lachanthia Hall is a Pastor at Fresh Wind Ministry, disability advocate for families in Florida, and a Medicaid provider with more than 10 years of experience. She has worked in the healthcare field for more than 20 years.
Education Team Director-In-Training
Te’Rel Bowman attended Florida A&M University, for twenty years at the Donald L. Tucker Civic Center, and now serves as Operations Manager for Big Bend Habitat for Humanity, Inc.
S.E.E.D. Project Manager
Joan Leggitt has been a typesetter, proofreader, graphic artist, manager of an educational materials distribution facility, and freelance editor. In 2013, she founded Twisted Road Publications, an independent press with a mission of publishing marginalized voices.
Lauren Chrisien is a Senior at USF St. Petersburg pursuing a bachelor’s in sustainability studies and a minor in environmental health. Lauren loves the outdoors, cooking, meeting new people, and trying new things! She is eager to encourage and inspire communities to protect our environment.
Associate Volunteer Manager
Shelia is a native of Tallahassee and a graduate of Florida A & M University. She has worked in health care for 30 years. In Shelia’s spare time, she gives back to the community by volunteering, spending time with her family, shopping, reading, and meditating. ebebeb ebebeb ebebeb ebebeb
S.E.E.D. Neighborhood Leader
Talethia O. Edwards is a grassroots organizer, advocate for equity, coalition builder and speaker. She is the Founder and President of the Greater Bond Neighborhood Association, executive director of The H.A.N.D, Up Project, and CEO of her own Community Development consulting firm.
S.E.E.D. Neighborhood Leader
Alexander Barbosa, an enthusiastic Environmental Science student at FSU, is deeply committed to conservation and driven to enact positive change within his environment. He brings proficiency in ArcGIS mapping, C++ programming, scientific data analysis, and experience in diverse social settings.
Asher is a Freshman at Stetson University majoring in environmental studies in the school’s honors program. He is a Presidential Fellow. He is a passionate climate activist determined to educate people about the severity of the climate crisis.
Political Advocacy Coordinator
Autumn is a Psychology Scholar and Computer Science minor at Florida A&M University. Autumn is from Panama City but loves Tallahassee! She plays basketball and crochets in her free time and has a passion for doing good work in the community.
Youth Education Coordinator
Carlosher Johnson is a student at Strayer University majoring Bachelor of Business Administration with a concentration in Management.
Mya Williams is majoring in Health Sciences at Mary Baldwin University. Mya was born and raised in Tallahassee and loves to volunteer in the community, including at the iGrow Community Garden. Mya likes to play guitar and swim.
Youth Outreach Coordinator
Stella is a Senior at Florida State University majoring in Political Science with a minor in Environmental Science and Policy. Stella is motivated by the opportunity to influence policy for a more sustainable and equitable future.
Political Advocacy Coordinator
Eva Armstrong has been on the board of ReThink Energy Florida since May 2017 and has been President since January 2018. She is also a member of the Leon County Water Resources Advisory Committee and the Tallahassee Board of Realtors. ebebeb ebebeb ebebeb
Cynthia Ebben started with ReThink Energy Florida in May 2017. She has a bachelor’s in psychology and a master’s in counselor education. For 33 years she served New York’s and Florida’s healthcare delivery systems as a government operations consultant.
Dr. Bruce Strouble is the Senior Manager of Equitable Climate Resilience Projects at GroundWork USA and an adjunct professor at Florida A&M University. He has been on ReThink’s board since January 2019.
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Rachel Christensen has a Ph.D. in Public and International Affairs from Virginia Tech and a wide range of experiences working with institutions of higher education and community-based nonprofits.
Ronald Ebben is a retired broadcaster from WFSU. He has been on the board of ReThink Energy Florida since January 2019.
Walter Liebrich has studied the science behind renewable energy since 1997. Walter has worked to create renewable energy policy and is now with IGT Solar to transition Tallahassee to 100% renewable energy.