Board of Directors

Rethink Energy Florida currently has 4 brilliant Board members:


Kim Ross - President kim_bio.jpg

Kim Ross is the president and founder of ReThink Energy Florida, a non-profit dedicated to engaging, educating, and empowering citizens to take action and achieve energy independence in a healthier, more sustainable environment. As an owner/member of EarthSTEPS, an environmental consulting firm, she also works the Operations Consultant and Project Manager on energy efficiency and Demand-Side Management projects. Kim is a steering committee member of Floridians Against Fracking, one of the leaders in the recent success derailing Big Oil's move to bring fracking to Florida.


Puja Jasrotia – Board Member at Large 

Puja Jasrotia’s passion for environmental restoration and protection started when she worked on  her Masters in using microorganisms to mediate Everglades nutrients removal at University of  Florida. She went to work in environmental biogeochemistry lab at FAMU. The lab actively  researched close coupling of marine carbon cycling and climate change. 

She continued for her doctorate research at FSU shifting focus on using microorganisms for bioremediation of 

nuclear contaminated sites. Puja currently works with the Department of Environmental Protection doing  water quality monitoring in the biology laboratories.


Melissa ForehandBoard Member at Large 

A native of Tallahassee and 3rd generation Floridian, Melissa graduated from TCC and FSU. Currently she is self-employed as a massage therapist. In addition, she is an avid bird watcher and nature lover.


Herb Shelton – Treasurer

In addition to serving as treasurer of ReThink Energy Florida, Herb owns his own business in the Tallahassee area. He also has experience working at a preventative medical institution that stressed cooperation with the laws of nature for health preservation, built upon the philosophy that “An ounce of prevention is worth a pound of cure.” Herb has served as treasurer on many boards throughout the years.